Miyerkules, Hunyo 27, 2012

3 Reasons Why LinkedIn Photo Matters



LinkedIn is one of the most utilized social networking sites around when it comes to business and the whole professional world. Doctors, lawyers, entrepreneurs, even the mailroom clerk that hopes to make it to the higher floors someday are on the said network connecting with people that make a difference in their careers, financial situation, or business. Now, while most people will probably post their professional resume and background info complete with some kind of professional photo on their LinkedIn profile, there are a handful that still don’t understand what the network is for. They tend to treat LinkedIn as another Facebook or Twitter, posting inappropriate content and uploading wacky photos of themselves for their profile picture. Unfortunately, such a haphazard perception of LinkedIn may eventually cost them a job, an investor, or possibly a profitable joint venture in the future. Here is a clearer picture as to why that LinkedIn profile picture of yours really matters.

The Whole Office Will Check You Out
It always happens on your first two days on a new job. People, intrigued by your sudden appearance (and in some cases, threatened), will often resort to online research to figure out what kind of person and co-worker you are. If you are on LinkedIn (and you probably are), they will see your profile. Do you really want to make a first impression with that photo of you slobbering down a hot fudge sundae? No you don’t. The first thing these people will see will be your photo. If you want to make a lasting impression on your co-workers and your boss, make sure the photo there exudes confidence mixed with a little friendliness. Don’t post a too formal photo or an overly casual photo. Something that shouts professional without the need for a coat and tie will do nicely. 

Recruiters Take a Look at Photos Too

LinkedIn is a social network that is literally infested with recruiters from a variety of industries and fields. They scour the four corners of LinkedIn for a living trying to find talent they can pirate for their clients. Yes, online headhunters or actual employers. It really doesn’t matter for as long as your photo speaks volumes as to what a great pick you will be for their organization. A formal photo might work nicely. However, a great smile combined with a fashionable cocktail suit will be a much better sight.

Building More Connections with a Photo

Just like an eye-catching profile pictures can get Twitter followers, a toned down look is what you definitely want in your profile photo if the reason why you are on LinkedIn is because you want to network, to meet new people in the field you are in, or even to hook up with a possible partner for business. A tastefully done casual picture will work most of the time. However, if you think you need to exude a little more class, then you may wear a coat on top of a shirt with an unbuttoned collar. Oh, and don’t forget to smile.

In all your photos, a neutral backdrop and setting is key. Sitting by a bench in a park, in a café with a cup of coffee, or maybe a candid shot of you and your family having a blast at a wedding are great ideas to ponder on.

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