How YouTube Helps Online Marketing

Let’s admit one thing. Anyone who is into marketing has a lot to benefit from video advertising, especially on YouTube. Some would even buy YouTube views just to maximize the potential of this video sharing platform. The question now is, what does YouTube have that gets a lot of businesses going for the video kill rather than other traditional marketing alternatives?

Entertainment

YouTube has a lot to offer to its viewers, members and non-members alike. It houses a variety of entertaining videos from comedic to educational, which invites different sort of people with distinct interests. The entertainment factor has these people wanting to be on YouTube, whether to kill time or to get something valuable from it.

What has that got to do with online marketing? It’s simple logic actually. The more entertaining YouTube becomes the more people it will attract, which mean more potential target market you can tap. How is that for a busy marketplace to be?

Sociability

The ability of YouTube to share videos to different online networks immensely helps in spreading your message across the internet. YouTube has Facebook and Twitter integration that allows anyone to share their recent video uploads to the aforementioned social networks. Not only that, a video can get YouTube views even on blogs and other websites because of its embeddable attribute. So if you feel like the video is not enough to explain everything, you can write more about it and embed the video on your blog or website.

Search Engine Friendly

Everyone knows to whom YouTube belongs – Google Inc. That is right. YouTube is under Google, the number one search engine on the internet. Because of this, you are sure to get your videos on search results if and when you optimized your video correctly. What are ways to optimize YouTube videos for search engines? 

Here are brief tips on how to get YouTube views through video optimization:

1.      Place relevant keywords on Titles, Description box, Tags and even on your Annotations and Captions. You can place keywords on locations where words are welcome.

2.      Encourage comments to get the “freshness” factor that search engines look for in ranking content. Once you have uploaded a video, search engines will automatically index it to add into their database for search results. A comment on your video will help in re-indexing (re-evaluating) the relevance of the video.

3.      Share to get back links. When you enable video embeds or share uploads on Facebook and Twitter, you are actually enabling people to link back on your video through FB share or retweets.

4.      Buy YouTube views. Buying YouTube views will help you boost your presence on the video platform. YouTube views are also relevant in the video ranking metric of both YouTube and Google.

Based on the above-mentioned attributes, can you say that YouTube is not a valuable tool for online marketing? I don’t think so. If you plan on launching your own internet marketing business, be sure to include YouTube marketing into the business plan.